| One of the greatest difficulties in understanding and dealing with travel and tourism as a total market is so many supplier (supplying organization) see tourism as only a part of their total business operations (exp. Hotel, train, tourist attraction, etc) but the mixture of products designed to serve both tourism other market. Each of them comprises several sub sectors, all of which are increasingly involved in marketing activities, both in design of their products and the management of demand. Industry comprises the products or outputs, not of one but of several different industry sectors. It can be seen that some sub-sectors are fully commercial, operated for profit, exp. Most Hotel Some are operated commercially for objects other than profit, exp. Safari Parks and Heritage Sites. Some in the public sector are operated mainly on a non-commercial basis, exp. National Museum, National Parks, etc…undertaken by tourist offices. The Systematic Links between Demand and Supply and The Role of Marketing, This figure provided to show the vital linkages between demand and supply in travel and tourism, which are fundamental to an understanding of the role of marketing. This figure shows the relationship between market demand, generated in the places in which visitors normally live (areas of origin) and product supply, crated in areas of destination. |
